Thought Leadership

Why SEO is no longer a bad word for big business

By Bruno Rodriguez, Senior SEO Manager Originally published on B&T.   Many big businesses are starting to shift their attitude to embrace SEO as part of their digital transformation process. Search Engine Optimisation experts have always been the weird cousin of the digital marketing family. At best, our unique set of skills made us enigmatic. At… Read more

From Drip to hip – Orange Line pitches in for a cause

At Orange Line, we take pride in delivering extraordinary outcomes for our clients, so when the charity Parenteral Nutrition Down Under approached us for some help overhauling their website, EDM and brand assets, we were eager to lend a hand. This particular project also had a personal connection for one of our Directors, David Einstein,… Read more

Orange Line 2017 Social Wrap Up

Throughout 2017, Orange Line remained committed to providing a positive and caring workplace culture. One of the incentives we introduced was the Friday Social. We took it as an opportunity to spend time together as a team, whether it was competing to be the office trivia champion or relaxing with a long lunch. Here’s a quick… Read more

Where creativity is heading at Orange Line

What started as a performance marketing agency just ten years ago has now grown into what Orange Line is today — an end-to-end digital consultancy with a flourishing creative department. But it is not just the namesake division that thrives on creativity. Every aspect of our business, from vibrant account management through to the dedicated… Read more

Eight Innovative Ideas Direct from Austin

From meditation bots to telescopes so powerful they make images from the Hubble look like they’ve been taken through a pinhole, South by Southwest 2017 was it’s usual mind-blowing convergence of all thing interactive, music and film. Orange Line Directors David Einstein and David Klein hit the streets of Austin to soak up as much… Read more

Life of a Digital PR Specialist at Orange Line

After completing an internship in finance, Jia Yoong Lee (a.k.a. JY)  found her true calling working in a consulting role for a hospitality brand taking care of their branding, social media and PR. JY says she really found her stride in PR, but wanted a role that would launch her to the forefront of the… Read more

What did Keira see at Inside Retail Live?

Traditionally, marketing budgets are spent targeting demographics and devices. For example, take two females who live in Sydney and prefer shopping online. On paper they fall into the same targeted audience. But behind their screens both women are uniquely individual in their style, attitudes and budget. We all know this intuitively, and with Keira we can… Read more

7 ways to win your consumers on their decision journey

To win the digital war, it’s crucial you increase your search visibility at the marketing moment that matters. Delivering the right message, to the right people, at the right time increases the attractiveness of your brand in the eyes of your consumers as they evaluate their choices and ultimately make a purchase. The art of… Read more

The Orange Peel – Orange Line’s Social Media Round-up

In the ever evolving world of social media, the past month has once again provided us with platform and app launches, product releases and the odd social media fail. Here’s our round-up of just a few of the biggest stories from the past two months: Real-time video streaming has been a huge topic of conversation,… Read more