Thought Leadership

Where creativity is heading at Orange Line

What started as a performance marketing agency just ten years ago has now grown into what Orange Line is today — an end-to-end digital consultancy with a flourishing creative department. But it is not just the namesake division that thrives on creativity. Every aspect of our business, from vibrant account management through to the dedicated… Read more

Eight Innovative Ideas Direct from Austin

From meditation bots to telescopes so powerful they make images from the Hubble look like they’ve been taken through a pinhole, South by Southwest 2017 was it’s usual mind-blowing convergence of all thing interactive, music and film. Orange Line Directors David Einstein and David Klein hit the streets of Austin to soak up as much… Read more

Life of a Digital PR Specialist at Orange Line

After completing an internship in finance, Jia Yoong Lee (a.k.a. JY)  found her true calling working in a consulting role for a hospitality brand taking care of their branding, social media and PR. JY says she really found her stride in PR, but wanted a role that would launch her to the forefront of the… Read more

What did Keira see at Inside Retail Live?

Traditionally, marketing budgets are spent targeting demographics and devices. For example, take two females who live in Sydney and prefer shopping online. On paper they fall into the same targeted audience. But behind their screens both women are uniquely individual in their style, attitudes and budget. We all know this intuitively, and with Keira we can… Read more

7 ways to win your consumers on their decision journey

To win the digital war, it’s crucial you increase your search visibility at the marketing moment that matters. Delivering the right message, to the right people, at the right time increases the attractiveness of your brand in the eyes of your consumers as they evaluate their choices and ultimately make a purchase. The art of… Read more

The Orange Peel – Orange Line’s Social Media Round-up

In the ever evolving world of social media, the past month has once again provided us with platform and app launches, product releases and the odd social media fail. Here’s our round-up of just a few of the biggest stories from the past two months: Real-time video streaming has been a huge topic of conversation,… Read more

Laying Down the Law: 10 Blog Writing Tips for Lawyers

A blog is an essential element of any content marketing strategy for lawyers. Your blog can help keep your clients up to date on changes to the law that might affect them, as well as giving you a chance to showcase your expertise and knowledge. The challenge of blog writing for lawyers is to distill… Read more

Winning the marketing moment that matters with strategic SEO

If I told you that your customers are (on average) doing something twice as much as they were just 2 years ago, you’d probably want to know what it is. You’d probably also want to know if there is anything you could be doing to take advantage of this. There has been a huge shift… Read more