After completing an internship in finance, Jia Yoong Lee (a.k.a. JY) found her true calling working in a consulting role for a hospitality brand taking care of their branding, social media and PR. JY says she really found her stride in PR, but wanted a role that would launch her to the forefront of the… Read more
Traditionally, marketing budgets are spent targeting demographics and devices. For example, take two females who live in Sydney and prefer shopping online. On paper they fall into the same targeted audience. But behind their screens both women are uniquely individual in their style, attitudes and budget. We all know this intuitively, and with Keira we can… Read more
Last week Orange Line attended Inside Retail Live as the chosen social media partner for the event. The annual Festival of Retail Ideas is hosted by Australia’s leading retail news publication, Inside Retail, and draws a crowd of the brightest minds in retail to speak, engage and witness future predictions for what is a thoroughly… Read more
To win the digital war, it’s crucial you increase your search visibility at the marketing moment that matters. Delivering the right message, to the right people, at the right time increases the attractiveness of your brand in the eyes of your consumers as they evaluate their choices and ultimately make a purchase. The art of… Read more
In the ever evolving world of social media, the past month has once again provided us with platform and app launches, product releases and the odd social media fail. Here’s our round-up of just a few of the biggest stories from the past two months: Real-time video streaming has been a huge topic of conversation,… Read more
A blog is an essential element of any content marketing strategy for lawyers. Your blog can help keep your clients up to date on changes to the law that might affect them, as well as giving you a chance to showcase your expertise and knowledge. The challenge of blog writing for lawyers is to distill… Read more
Orange Line launched its new Search meets Social service by introducing a conversation between Google’s top guy in Australia and the CEO of MYOB.
If I told you that your customers are (on average) doing something twice as much as they were just 2 years ago, you’d probably want to know what it is. You’d probably also want to know if there is anything you could be doing to take advantage of this. There has been a huge shift… Read more
Now it’s a question of how seriously we take Social Media, and what resources are we allocating to it.
As we all know, links are the still the lifeblood of search engine rankings. Link building has always been a topical area, even moreso since Google’s recent targeting of low-grade link building techniques. So we surveyed top SEOs and online marketers from around the globe to understand which metrics the industry as a whole considers… Read more