Content Marketing

What did Keira see at Inside Retail Live?

Traditionally, marketing budgets are spent targeting demographics and devices. For example, take two females who live in Sydney and prefer shopping online. On paper they fall into the same targeted audience. But behind their screens both women are uniquely individual in their style, attitudes and budget. We all know this intuitively, and with Keira we can… Read more

Laying Down the Law: 10 Blog Writing Tips for Lawyers

A blog is an essential element of any content marketing strategy for lawyers. Your blog can help keep your clients up to date on changes to the law that might affect them, as well as giving you a chance to showcase your expertise and knowledge. The challenge of blog writing for lawyers is to distill… Read more