General

Orange Line Welcomes Two New Senior Appointments To The Team

2018 has already kicked off to a big start at Orange Line, with two senior appointments joining the team following a series of new business wins and existing client growth. We have recently hired former Essence planning lead, Aishling Farrell, as general manager of client service and strategy, along with former senior ReachLocal executive, Stephanie… Read more

Why SEO is no longer a bad word for big business

By Bruno Rodriguez, Senior SEO Manager Originally published on B&T.   Many big businesses are starting to shift their attitude to embrace SEO as part of their digital transformation process. Search Engine Optimisation experts have always been the weird cousin of the digital marketing family. At best, our unique set of skills made us enigmatic. At… Read more

From Drip to hip – Orange Line pitches in for a cause

At Orange Line, we take pride in delivering extraordinary outcomes for our clients, so when the charity Parenteral Nutrition Down Under approached us for some help overhauling their website, EDM and brand assets, we were eager to lend a hand. This particular project also had a personal connection for one of our Directors, David Einstein,… Read more

Orange Line 2017 Social Wrap Up

Throughout 2017, Orange Line remained committed to providing a positive and caring workplace culture. One of the incentives we introduced was the Friday Social. We took it as an opportunity to spend time together as a team, whether it was competing to be the office trivia champion or relaxing with a long lunch. Here’s a quick… Read more

7 ways to win your consumers on their decision journey

To win the digital war, it’s crucial you increase your search visibility at the marketing moment that matters. Delivering the right message, to the right people, at the right time increases the attractiveness of your brand in the eyes of your consumers as they evaluate their choices and ultimately make a purchase. The art of… Read more

The Orange Peel – Orange Line’s Social Media Round-up

In the ever evolving world of social media, the past month has once again provided us with platform and app launches, product releases and the odd social media fail. Here’s our round-up of just a few of the biggest stories from the past two months: Real-time video streaming has been a huge topic of conversation,… Read more

Laying Down the Law: 10 Blog Writing Tips for Lawyers

A blog is an essential element of any content marketing strategy for lawyers. Your blog can help keep your clients up to date on changes to the law that might affect them, as well as giving you a chance to showcase your expertise and knowledge. The challenge of blog writing for lawyers is to distill… Read more

Winning the marketing moment that matters with strategic SEO

If I told you that your customers are (on average) doing something twice as much as they were just 2 years ago, you’d probably want to know what it is. You’d probably also want to know if there is anything you could be doing to take advantage of this. There has been a huge shift… Read more

Resourcing for Social Media

Now it’s a question of how seriously we take Social Media, and what resources are we allocating to it.