Google integrating Google+ into its organic search results
So you think Google + is just Google’s version of Facebook? You’re wrong.
Google + may not have the volume of users that Facebook has yet, but they have one major advantage up their sleeve, a not so little product of theirs called Google Search. Google is now starting to leverage this to drive their Google + product through the integration of Google + pages into its organic search results.
Businesses with a Google + page will see more information from their Google + page alongside existing organic search results. Links to Google + pages, recent posts from Google + pages as well as the ability for users to add these businesses to their Google + circles will all start to appear in organic search results.
The only catch is that these results will only show for Google+ business pages with Google + Direct Connect and even then it may take some time as these new features are being rolled out slowly.
With so many businesses questioning why they would need both a Google + page and a Facebook page, increased exposure in organic results and updated posts is a pretty strong reason to get on Google + ASAP.