Thought Leadership

Resourcing for Social Media

Now it’s a question of how seriously we take Social Media, and what resources are we allocating to it.

Link Partner Survey Results

As we all know, links are the still the lifeblood of search engine rankings. Link building has always been a topical area, even moreso since Google’s recent targeting of low-grade link building techniques. So we surveyed top SEOs and online marketers from around the globe to understand which metrics the industry as a whole considers… Read more

What Do You Look For In a Link Partner?

Responses to our recent link building survey were overwhelming. Five hundred and one (501) people completed the survey, including a considerable number of top SEOs and online marketers. Survey results are currently being compiled and analysed. We plan to share the data over the next week. Stay tuned!  

What do you look for in a (link) partner?

We’re conducting a survey for SEO professionals around the world to better understand how we all measure websites and which metrics matter. We hope this will help the entire SEO community by providing a real insight into links and link building activities across the industry. Please help us by completing the survey below… Loading…

Link Building – Are You Trying to Outrun The Lion?

Last week I published an article on strategic link building which was promoted to the main blog of SEOMoz, the world’s most prestigious SEO community. The post has received considerable social media activity, including over 500 tweets, many from influential SEO and online marketers world-wide. I’ll try not to spoil the anecdote at the beginning,… Read more

Lessons learned from Apple’s Social Media Policy

Apple’s Social Media Policy was one of the internal policies and guidelines recently leaked. I have my suspicions that this isn’t a real “leak”, and was intended by Apple’s leadership. Regardless, there are many interesting points Apple’s guidelines make, which we’ll discuss some of them in this blog post.

Welcoming Yelp to Australia

Yelp Australia is launched, following a tremendous success in the US market. Yelp is a major player in the crowdsourcing and customer reviews websites, reviewing hotels, restaurants, and “whatever has an address” according to Yelp Australia’s CEO Jeremy Stoppleman.

Creating A Social Media plan

Social media plan for marketing, recruiting, or customer service can work really well, if done right. These components should be included in your social media plan, regardless of organization type, size, and structure.