Thought Leadership

Search overtakes social as the main source of traffic for websites

Search marketing is once again the main source of traffic for websites after losing its position to social media back in 2014. The last study from Shareaholic shows that in 2017, search (paid and non-paid) drove 34.8% of all traffic online, while social fell to a distant second position with 25.6%. This increase has been… Read more

Google wants to change email forever. Are brands ready?

In February, Google announced accelerated mobile pages (AMP) for email in an attempt to forever change the way email marketing operates. Simply put, AMP is a technology designed by Google for making websites load faster. Since 2016, websites with AMP have seen performance improvements and received more SEO traffic from Google. Despite a costly implementation and… Read more

Voice search will not change SEO… for now

Voice search has been framed as the next big thing in the search industry. According to headlines, it will be ‘more disruptive than mobile’, ‘more important than millennials’ and it makes the list for top 2018 SEO trends in Search Engine Land, Forbes or The Next Web. It shouldn’t come as a surprise. ComScore estimates that 50% of searches… Read more

Orange Line Welcomes Two New Senior Appointments To The Team

2018 has already kicked off to a big start at Orange Line, with two senior appointments joining the team following a series of new business wins and existing client growth. We have recently hired former Essence planning lead, Aishling Farrell, as general manager of client service and strategy, along with former senior ReachLocal executive, Stephanie… Read more

Why SEO is no longer a bad word for big business

By Bruno Rodriguez, Senior SEO Manager Originally published on B&T.   Many big businesses are starting to shift their attitude to embrace SEO as part of their digital transformation process. Search Engine Optimisation experts have always been the weird cousin of the digital marketing family. At best, our unique set of skills made us enigmatic. At… Read more

From Drip to hip – Orange Line pitches in for a cause

At Orange Line, we take pride in delivering extraordinary outcomes for our clients, so when the charity Parenteral Nutrition Down Under approached us for some help overhauling their website, EDM and brand assets, we were eager to lend a hand. This particular project also had a personal connection for one of our Directors, David Einstein,… Read more

Orange Line 2017 Social Wrap Up

Throughout 2017, Orange Line remained committed to providing a positive and caring workplace culture. One of the incentives we introduced was the Friday Social. We took it as an opportunity to spend time together as a team, whether it was competing to be the office trivia champion or relaxing with a long lunch. Here’s a quick… Read more

Where creativity is heading at Orange Line

What started as a performance marketing agency just ten years ago has now grown into what Orange Line is today — an end-to-end digital consultancy with a flourishing creative department. But it is not just the namesake division that thrives on creativity. Every aspect of our business, from vibrant account management through to the dedicated… Read more

Eight Innovative Ideas Direct from Austin

From meditation bots to telescopes so powerful they make images from the Hubble look like they’ve been taken through a pinhole, South by Southwest 2017 was it’s usual mind-blowing convergence of all thing interactive, music and film. Orange Line Directors David Einstein and David Klein hit the streets of Austin to soak up as much… Read more

Life of a Digital PR Specialist at Orange Line

After completing an internship in finance, Jia Yoong Lee (a.k.a. JY)  found her true calling working in a consulting role for a hospitality brand taking care of their branding, social media and PR. JY says she really found her stride in PR, but wanted a role that would launch her to the forefront of the… Read more