Internet Brands and Orange Line just became SEO partners

We’re excited to announce our collaboration with Internet Brands, a group owning 120 of the world’s largest online brands including WebMD, Fodor’s, Nolo, Carsdirect and Lawyers.com, in order to bring their SEO to the next level. This new collaboration is based on the outstanding SEO results delivered for Avvo in the past 6 months. Avvo,… Read more

Search overtakes social as the main source of traffic for websites

Search marketing is once again the main source of traffic for websites after losing its position to social media back in 2014. The last study from Shareaholic shows that in 2017, search (paid and non-paid) drove 34.8% of all traffic online, while social fell to a distant second position with 25.6%. This increase has been… Read more

Google wants to change email forever. Are brands ready?

In February, Google announced accelerated mobile pages (AMP) for email in an attempt to forever change the way email marketing operates. Simply put, AMP is a technology designed by Google for making websites load faster. Since 2016, websites with AMP have seen performance improvements and received more SEO traffic from Google. Despite a costly implementation and… Read more

Announcing global SaaS partnership with the Expedia Group

Orange Line is working with Expedia and its brands (Expedia, Wotif, LastMinute…) for a data and insights solution for search, after more than 5 years of collaboration as an SEO partner. This bespoke software solution will be rolled out in more than 30 countries for multiple brands and domains and it will be the only… Read more

Voice search will not change SEO… for now

Voice search has been framed as the next big thing in the search industry. According to headlines, it will be ‘more disruptive than mobile’, ‘more important than millennials’ and it makes the list for top 2018 SEO trends in Search Engine Land, Forbes or The Next Web. It shouldn’t come as a surprise. ComScore estimates that 50% of searches… Read more