By Bruno Rodriguez, Senior SEO Manager Originally published on B&T.   Many big businesses are starting to shift their attitude to embrace SEO as part of their digital transformation process. Search Engine Optimisation experts have always been the weird cousin of the digital marketing family. At best, our unique set of skills made us enigmatic. At… Read more

Traditionally, marketing budgets are spent targeting demographics and devices. For example, take two females who live in Sydney and prefer shopping online. On paper they fall into the same targeted audience. But behind their screens both women are uniquely individual in their style, attitudes and budget. We all know this intuitively, and with Keira we can… Read more

A blog is an essential element of any content marketing strategy for lawyers. Your blog can help keep your clients up to date on changes to the law that might affect them, as well as giving you a chance to showcase your expertise and knowledge. The challenge of blog writing for lawyers is to distill… Read more