General

Internet Brands and Orange Line just became SEO partners

We’re excited to announce our collaboration with Internet Brands, a group owning 120 of the world’s largest online brands including WebMD, Fodor’s, Nolo, Carsdirect and Lawyers.com, in order to bring their SEO to the next level. This new collaboration is based on the outstanding SEO results delivered for Avvo in the past 6 months. Avvo,… Read more

Announcing global SaaS partnership with the Expedia Group

Orange Line is working with Expedia and its brands (Expedia, Wotif, LastMinute…) for a data and insights solution for search, after more than 5 years of collaboration as an SEO partner. This bespoke software solution will be rolled out in more than 30 countries for multiple brands and domains and it will be the only… Read more

Orange Line Welcomes Two New Senior Appointments To The Team

2018 has already kicked off to a big start at Orange Line, with two senior appointments joining the team following a series of new business wins and existing client growth. We have recently hired former Essence planning lead, Aishling Farrell, as general manager of client service and strategy, along with former senior ReachLocal executive, Stephanie… Read more

Why SEO is no longer a bad word for big business

By Bruno Rodriguez, Senior SEO Manager Originally published on B&T.   Many big businesses are starting to shift their attitude to embrace SEO as part of their digital transformation process. Search Engine Optimisation experts have always been the weird cousin of the digital marketing family. At best, our unique set of skills made us enigmatic. At… Read more

From Drip to hip – Orange Line pitches in for a cause

At Orange Line, we take pride in delivering extraordinary outcomes for our clients, so when the charity Parenteral Nutrition Down Under approached us for some help overhauling their website, EDM and brand assets, we were eager to lend a hand. This particular project also had a personal connection for one of our Directors, David Einstein,… Read more

Orange Line 2017 Social Wrap Up

Throughout 2017, Orange Line remained committed to providing a positive and caring workplace culture. One of the incentives we introduced was the Friday Social. We took it as an opportunity to spend time together as a team, whether it was competing to be the office trivia champion or relaxing with a long lunch. Here’s a quick… Read more

7 ways to win your consumers on their decision journey

To win the digital war, it’s crucial you increase your search visibility at the marketing moment that matters. Delivering the right message, to the right people, at the right time increases the attractiveness of your brand in the eyes of your consumers as they evaluate their choices and ultimately make a purchase. The art of… Read more

The Orange Peel – Orange Line’s Social Media Round-up

In the ever evolving world of social media, the past month has once again provided us with platform and app launches, product releases and the odd social media fail. Here’s our round-up of just a few of the biggest stories from the past two months: Real-time video streaming has been a huge topic of conversation,… Read more

Laying Down the Law: 10 Blog Writing Tips for Lawyers

A blog is an essential element of any content marketing strategy for lawyers. Your blog can help keep your clients up to date on changes to the law that might affect them, as well as giving you a chance to showcase your expertise and knowledge. The challenge of blog writing for lawyers is to distill… Read more