Retargeting, works by placing a cookie in a user’s browser indicating that the user has visited a specific page on your site
It always amazes me to see how many companies are wasting their money through the running of poor search engine marketing campaigns. So often advertisers are appearing in the search results of keywords not related to the products or services they offer, what a waste. Even more prevalent is the number of advertisers appearing in… Read more
Quite often I hear people say to me “yeah, my website is good – LOOK AT IT!” . Yep, it may look great, but does it do the job it is designed to do? BTW – what do you need a website for? Does it have a purpose? Do you think your website fills that purpose? A… Read more
Social Media isn’t just a tool, it’s a whole mind shift about the way we used to do business.
Social media is widely regarded as a marketing activity, or at least an area which should be looked after by the CMO and marketing people within the organization. However IMHO, Social Media affects the entire business, and should be looked at Board Room and CEO level. Alan See, VP Marketing at Berry Network, suggests that implementing Social… Read more